What is Active?
Active is a platform that facilitates people coming together to exercise
Competitive Analysis
As a team, we reviewed 15 different apps to determine:
- Who target users could be
- What the key features of the apps are
- How users are onboarded into the app
After our analysis, we found that most fitness based apps collect a user’s age, height, and weight data as basic personal information. This data helps the apps to provide fitness recommendations, so it made sense for us to collect it as well.
An interesting piece of information we found is that over half of the reviewed apps wanted to know a user’s perceived activity levels.
Through our analysis, we found that there are no apps that help people to meet exercise partners.
User Research
As a team, we conducted 11 interviews and received 65 survey responses. we used this data to construct our understanding of out potential users’s:
- Demographic
- Exercise experience
- Experience with meeting up with people from industry-adjacent apps (e.g. Tinder)
- Required usage features
Findings
We found that 62% of people who took the survey currently exercise by themselves, and that 70% of those people are willing to exercise with other people.
45% of the responders had previously met up with someone from an industry-adjacent app, but only 9% of those people had formed long-term friendships. This is something that our team thought needed to be addressed in our solution.
Pain Points
In our research, we found two main pain points that need to be addressed for a successful application.
Scheduling
Many of the potential users said that finding a time and place to work out was their top concern.
Current Level
Most of the data we found showed that users tended to want to workout with people with similar activity skill.
Architectural Strategy
Core Features
Architecture Blueprints / Maps
Wireframes
Onboarding
Connect
Connections & Messages
Profile & Explore
Product Design Decisions
Mood Board
Color
Typography, Logo, and Layout
Style Tile
High Fidelity Mockups
Onboarding
Connect
Connections & Messages
Profile & Explore
User Testing
Our Process
First Round Feedback
“I don’t love the aesthetic yet, it’s not the most aesthetically pleasing, but it looks like it’ll be very user friendly.”
Participant 1
“I Like that the colors correspond to different things”
Participant 2
“Set up very much like a dating app, I have some confusion regarding the likes”
Participant 3
Second Design Iteration
“Interesting to have an option like you’ll have mutual friends. So that you can ask your mutual friends about that person before meeting up.”
Participant 4
“The ‘Matched with Justin!’ page made him think it is like a dating app.”
Participant 5
“What happens if I don’t want to connect with Sean ever? If I click the ‘X’ it takes me back to the home page but there’s no way for me to say no.”
Participant 7
Third Design Iteration
“It’s a very user friendly app!”
Participant 9
“Looks nice, like how it shows what they are into right when you click on them”
Participant 8
“Colors feel energetic.”
Participant 7
“Easy to get the tasks done easily, even for someone who isn’t technologically advanced”
Participant 3
“I’d use the app”
Participant 5